What are your Key Metrics?
Owner and Guest Experience are Key Metrics.
A dedicated focus on Key Metrics is paramount for managing a successful short term rental in an evolving and changing market.
We manage to a holistic view of performance focusing on guest and owner experience, while maximizing: revenue, occupancy, and ADR on every property we mange. This sets us apart from many large property managers who only care about volume of properties under management, and forget about the need to excel at hospitality for the guest. Furthermore, we are focused on building trust and ease of communication for our owners and service providers, to keep the property at the top of the market with the best team on the ground.
The Key Metrics tell us when to make marketing updates to refresh search algorithms and LLMs, or to adjust the pricing strategy and min stays when the property is popular. Guest reviews provide feedback to improve accommodations, add amenities, or immediately schedule repairs, and we aim for 5 stars on every stay!
We make constant updates to your listings with: photos, descriptions, dynamic pricing, and consulting on design and amenities which will generate more revenue per booking and better guest experiences
Our Key Metrics
Rental Revenue
Top line rental revenue is the most important key metric for most owners, and for good reason. Your property should be a positive return on your investment and contribute to your income. We’ll maximize revenue, and build a strong pipeline of bookings to give you peace of mind all year long.
Owner Experience (NPS)
Our focus is on both your property’s key metrics, and yours. We ask for feedback often from our owners and service providers, to make sure we are exceeding their expectations. NPS measures whether we are managing, communicating, and operating at a high level for our owners, and helps us get better every day.
Avg Guest Rating
The guest experience is the most important metric in our book. Creating a positive and memorable experience that is rewarded with a glowing review, will propel your property to the top of search and lift all other metrics. This starts with friendly communication, cleanliness, and creating wow moments at the property that make a stay special.
Occupancy Rate
We aim to consistently beat the average occupancy rate for your market, no matter what type of unit you own. We study comps, layer on amenities, and position your property to beat expectations.
Average Daily Rate (ADR)
We leverage the best dynamic pricing tools and consistently model out future booking vs last minute booking strategies to optimize the daily rate. We price your property at a premium, and competitive rate to secure the bookings which drive the highest rates.
Avg Length of Stay
We dynamically set minimium stay requirements, and modify them often to capture both long term, high revenue future bookings for that house on the beach, or that last minute weekend getaway or corporate stay where supply is limited.
Management Services
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Booking
We handle the listing, marketing, communication, and coordination with guests necessary to ensure that your property is booked the maximiun number of days, at the best possible rate, with a 5 star guest experience
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Furnishing
We offer staging and furnishing services for your property with modern decor and local art to make it feel inviting and part of the vacation.
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Cleaning Services
Our network of professional cleaning service providers will cover every nook and cranny to keep your property in top condition for every guest, and returned to you ready for your next renter.
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Communication
We maintain a proactive and open line of communication with our owners, promptly connecting on maintenance requests, payment, and any questions or concerns you may have.
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Maintenance
We intake all maintenance and services requests and route those requests to the assigned provider. Read more about our maintenance plan here.
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Payment
We automate payment through our central platform, so you get paid on time every month
FAQs
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We take a data driven approch to evaluating your property’s STR earning potential. We use available data on comparable properties, and historical trends to determine the potential revenue and risk of each property individually. Lastly, we leverage our experience in managing short term rentals, to evalute value add ammenities and locales for our portfolio approach.
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Key Metrics will be responsible for communicating directly with guests, and with our owners to resolve issues that arise during a stay. Emergency situations like utility outages or safety concerns must be dealt with immediately by the owner or their 3rd party maintenance professional. Coordination for those services will be inclusive of Key Metrics and communicated to the guest by Key Metrics.
A Owner may choose to enlist a service professional contracted by RPM to resolve an emergency or maintenance request which cannot be resolved in short order, and arrange payment for those services.
A maintenance plan including expected resolution times and covered appliances and fixtures will be provided during leasing.
Any damage or incidentals resulting from a guest, shall be the responsibility of Key Metrics to resolve and cover in terms of payment.